Irrational consumers with good reasons

Why don’t Danes seek out the best deals even when they can save good hard cash? MindLab helped the Consumer Agency to understand the choices that consumers make.

Meaningful monitoring and helpful guidance

If the authorities’ regulatory activities are to succeed, they need to work in harmony with the day-to-day operations of companies

Thought-provoking new resources generate debate regarding gender equality

MindLab developed new debate-stimulating resources when the Ministry of Employment wanted to bring the issue of gender equality in the Danish labour market into focus.

Balloons send the business climate strategy soaring

Design and art got officials cooperating on a new inter-ministerial business climate strategy.

Networking to kick-start growth entrepreneurs

MindLab visited a range of Denmark’s best entre- preneurs to understand how government initiatives might be designed to help more growth entrepreneurs realise their businesses potential.

Everyday work safety

Interviews and observation at selected work places inspired the Working Environment Authority to develop new ideas for communication that can promote safe behaviour at work.